Named after the 'New York Times', which moved here in 1924, Times Square is a vibrant, neon-lit area in the heart of the Theater District. Over the years, this area has transformed with increasing number of hotels, office towers, and commercial businesses that have sprung up here. Conde Nast, megastores, and theme restaurants have also set up shop. Times Square remains the city's favorite venue for New Year's Eve, where a huge street party is highlighted by a glitter ball dropped from Times Tower. The Times Square Alliance, which was founded in 1992, works for the betterment and promotion of this most popular New York City attraction.
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